Who We Are
Entrepreneurial agility. Excellence. Incredible franchise partners
Goldwagen was founded by entrepreneurs who continue to be involved in the day-to-day operations of the business. Despite Goldwagen’s market prominence, quick decisions and entrepreneurial agility are a hallmark of our growth strategy. This, combined with an ethos of excellence which is demanded from both staff and more than 125 franchise partners, paints a picture of Goldwagen’s solid reputation among the many partners with which we have direct supplier agreements.
The high calibre of Goldwagen’s franchisees is the secret ingredient in our success. Our franchise stores offer an extensive range of over 46,000 quality parts to mechanical workshops, wholesale outlets, DIY enthusiasts, retailers, body repair shops and directly to the public.
Our partnerships were built on the basis of trust and the highest ethical standards. They cover most Original Equipment Manufacturers (OEMs) as well as aftermarket manufacturers. The extend of our network ensures that we consistently supply the market with automotive parts of the highest specifications at the best possible price
“Quality is not coincidental; it is a consequence of intelligent effort over two decades by our specialist management teams.”
Goldwagen is a proud member of Nexus, a global growth accelerator for progressive companies in the automotive industry, and the world’s second biggest distributor of aftermarket automotive parts, comprising over 90 OEMs and over 159 members across 138 countries. The group was established as the main member of Nexus for Africa in 2016.
Goldwagen takes great pride in the brands with which we work, in fact our partner network is unmatched in South Africa. We continue to seek partnerships with quality manufacturers who are interested in growing their market share in this lucrative region.
Making us different
Goldwagen’s no-compromise approach towards quality parts, customer service and vehicle expertise, beyond traditional industry standards, has allowed the brand to establish itself as southern Africa’s most trusted automotive parts distributor.
The Group is uniquely positioned to supply automotive parts that are reliable, safe, and cost-effective to its customer base and their communities.
Our franchise partners also benefit from the Group’s premier brands and excellent reputation, having direct access to in-depth product knowledge and extensive experience that has been accumulated over the past two decades.
Global standards. Local expertise.
Goldwagen’s standards are global, but what distinguishes us is our unparalleled knowledge of the local market and the subtleties of doing business in South Africa. Exceptional service has always been non-negotiable; and providing only high-quality parts is set in stone.
Goldwagen’s 34,000 m2 warehouse offers central distribution capacity from South Africa’s economic hub of Gauteng. The size of the owned warehouse allows us to purchase and store large quantities for longer periods of time than other players.
Our mission to be the best differentiates us.
The business employs over 1,300 people across the country, in addition to the staff complement of more than 450 at head office.
Goldwagen has invested significantly in Information Technology (IT) to ensure that our systems match our exacting internal standards. The deployment of bespoke systems has ensured centralised data, digital ordering of parts, invoicing and stock maintenance.
Goldwagen’s e-commerce platform is an opportunity for further global expansion and is an important tool in getting the right automotive part, to the right place, at the right time and at the right price.
Our in-house research and development department is responsible for introducing new parts in line with growth in the market, while quality control and administrative support form part of the available skill sets at Goldwagen.
Goldwagen into the future.
True to its humble roots, Goldwagen’s commercial culture permeates the leadership and franchisees, who themselves are entrepreneurs. It is a unique differentiator that has driven the business from initially distributing only Volkswagen and Audi parts, to broadening our value proposition to include BMW, Chevrolet, Ford, Hyundai, Jeep, Kia, Land Rover, Mazda, Mini, Mercedes-Benz, Nissan, Opel, Renault, Toyota, Volvo, Honda, Suzuki, Haval and many more.
The Goldwagen of the future will remain rooted in an entrepreneurial mindset and code of business integrity. As a business, we actively seek out other global entrepreneurs in a growing professional network as part of our effort to predict and respond to trends in the automotive industry – from electric vehicles and other mobility solutions – with the customary Goldwagen resilience and agility.
We will continue to work to provide a wider choice to consumers, as well as to further assist existing and future franchisees in growing their businesses.
Our considered approach to bringing brands on board only when there is suitable demand for a particular brand and when we can maintain our niche reputation for providing quality parts at affordable prices has served us well and this will continue to guide us while we keep up with market changes and new requirements.